Combining business & tourism for Yarmouth Chamber of Commerce

Yarmouth Chamber of Commerce needed a new, mobile-friendly website that satisfied multiple audiences. The site serves both as website and directory for the Yarmouth Chamber of Commerce and as a resource for residents and tourists both in Yarmouth, Massachusetts and surrounding towns on Cape Cod. 5HD was chosen through a competitive process to create an entirely new site.

 


Since launching the website, Yarmouth has had economic growth of 7%, more than double that of any other town on the Cape.


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Goals

  • Achieve exponential online enrollment growth with no new courses
  • Drive tourism and other economic activity in the town of Yarmouth, Massachusetts
  • Create a mobile-friendly site catering to multiple audiences
  • Support chamber of commerce member businesses
  • Publicize local events and special offers

Challenges

  • Multiple audiences and decision makers with disparate requirements
  • One site to accommodate tourism needs, serve as resource for local residents and house Chamber of Commerce website
  • Must be easily managed and updated by Chamber personnel

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Approach

  • Site built around membership pages organized as a resource and directory
  • Individual business pages provided at no cost beyond Chamber membership provide added value for member businesses
  • Home page tiles highlight events, specials and local attractions
  • Main navigation provides links for tourism and residents
  • Separate top navigation links to Chamber of Commerce subnavigation
  • Chamber staff trained in site management

 

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Outcomes

  • Dramatic increase in website traffic, from less than 1,000 users per month to more than 10,000 users per month, with continued growth
  • Economic growth of 7% since website launch, more than double what other towns on the Cape have experienced during the same time
  • Chamber staff maintain site, updating images, notices and advertisements independently with support from 5HD as contracted