Objective
The Yarmouth Chamber of Commerce needed a new, mobile-friendly website that satisfied multiple audiences. The site serves both as website and directory for the Yarmouth Chamber of Commerce and as a resource for residents and tourists both in Yarmouth, Massachusetts, and surrounding towns on Cape Cod. 5 Horizons was chosen through a competitive process to create an entirely new site.
Goals
- Achieve exponential online enrollment growth with no new courses
- Drive tourism and other economic activity in the town of Yarmouth, Massachusetts
- Create a mobile-friendly site catering to multiple audiences
- Support chamber of commerce member businesses
- Publicize local events and special offers
Challenges
- Multiple audiences and decision makers with disparate requirements
- One site to accommodate tourism needs, serve as resource for local residents and house Chamber of Commerce website
- Must be easily managed and updated by Chamber personnel
Approach
- Site built around membership pages organized as a resource and directory
- Individual business pages provided at no cost beyond Chamber membership provide added value for member businesses
- Home page tiles highlight events, specials and local attractions
- Main navigation provides links for tourism and residents
- Separate top navigation links to Chamber of Commerce sub-navigation
- Chamber staff trained in site management
Outcomes
Since launching the website, Yarmouth has had economic growth of 7%, more than double that of any other town on the Cape.
- Dramatic increase in website traffic, from less than 1,000 users per month to more than 10,000 users per month, with continued growth
- Economic growth of 7% since website launch, more than double what other towns on the Cape have experienced during the same time
- Chamber staff maintain site, updating images, notices and advertisements independently with support from 5 Horizons as contracted
