Choice Hotels is the second largest hotel company in the world. Traditionally a leisure hotel brand, Choice Hotels chose 5HD, along with Triad Advertising, to execute their new brand with a focus on mid-week business travel. 5HD developed landing pages within their CRM and executed creative and other elements to support Choice Hotels’ media plan. Choice Hotels works with several agencies, and 5HD is their exclusive agency for designing online creative.
New landing pages successfully represent updated brand standards online.
Goals
- Incorporate new brand standards into online presence
- Increase mid-week business travel bookings
- Quick turnaround
Challenges
- Translate new brand guidelines into digital realm
- Customize advertising pieces for the web
Approach
- Developed landing pages within their CRM
- Produced creative and other elements to execute their existing media plan
- Executed all of their online marketing for Travel Management Coordinator (B to B) plan
