Advertisements shown on a web page or mobile app. Ad formats include text, static, animated, video and social.
Advertising campaigns that are automatically deployed according to a set of rules applied by software and algorithms.
RTB (Real Time Bidding)
The practice of bidding on ad impressions the moment users arrive at a web page or mobile app based on targeting metrics including demographics, contextual information, or previous web behavior.
When Wentworth’s College of Professional and Continuing Education (CPCE) decided to expand its student base by growing its degree programs, they asked us to evaluate their existing marketing plan and develop efficient, effective strategies to grow enrollment. Primary goals included increasing the number of leads within the existing budget and effectively target the appropriate candidates.