One of the longtime benefits of digital marketing is you can measure ROI from almost every angle.
Are you sure your budget is being spent to its fullest? See our checklist to learn how you can make sure your campaigns are measuring up.
Groundhog Day isn’t just the day Punxsutawney Phil tells us when Spring is coming. It’s also a great (in our opinion) 1993 comedy featuring Bill Murray as a weather reporter keeps reliving the same day over and over and over again until he gets things right.
When it comes to online advertising, sometimes brands can get stuck in Groundhog Day. Are you showing the same ad over and over again? Is your creative, ahem, creative? Or just really repetitive?
At a recent marketing conference we gave a presentation about the emergence of Programmatic Advertising. During our introduction, we asked the group by a show of hands, how many people had clicked on a banner ad in the last 30 days. No one raised their hand, and that is exactly what we expected.
With online video you can target who sees your message. Traditional TV is great for reaching a wide audience efficiently, but wouldn’t it be better to show your commercial only to your target audience, limiting wasted impressions. Plus 1 in 4 Americans now watch video online1, which means more of traditional television’s audience is available to you digitally.
Overall Graduate and Continuing Education keyword costs are going up, but there are strategies you or your search management partner can use to lower your Cost Per Click.
Advertisements shown on a web page or mobile app. Ad formats include text, static, animated, video and social.
Advertising campaigns that are automatically deployed according to a set of rules applied by software and algorithms.
The practice of bidding on ad impressions the moment users arrive at a web page or mobile app based on targeting metrics including demographics, contextual information, or previous web behavior.
When Wentworth’s College of Professional and Continuing Education (CPCE) decided to expand its student base by growing its degree programs, they asked us to evaluate their existing marketing plan and develop efficient, effective strategies to grow enrollment. Primary goals included increasing the number of leads within the existing budget and effectively target the appropriate candidates.