5HD Bolsters Analytics Platform with Adbrain’s Identity AI™

Digital marketing and technology specialists 5HD has selected Adbrain – a global leader in resolving customer identity for marketers and their partners – as its exclusive identity resolution partner. 5HD will utilize Adbrain’s Identity AIto offer its clients a single, consolidated, cross-platform view of their customers.

Adbrain’s Identity AITM approach utilizes machine learning technology to create cohorts of identities across three dimensions of data: People, Places and Devices. The multi-dimensional identity methodology affords 5HD a comprehensive view of identity beyond a single-device context.

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Don’t Get Stuck in Groundhog Day – Online Advertising Needs Fresh Creative

Groundhog Day isn’t just the day Punxsutawney Phil tells us when Spring is coming. It’s also a great (in our opinion) 1993 comedy featuring Bill Murray as a weather reporter keeps reliving the same day over and over and over again until he gets things right.

When it comes to online advertising, sometimes brands can get stuck in Groundhog Day. Are you showing the same ad over and over again? Is your creative, ahem, creative? Or just really repetitive?

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4 Reasons Online Video is a Must for Your Media Mix

1. What’s More Effective than a :30 second Video Ad? An Online Video Ad!

With online video you can target who sees your message. Traditional TV is great for reaching a wide audience efficiently, but wouldn’t it be better to show your commercial only to your target audience, limiting wasted impressions. Plus 1 in 4 Americans now watch video online1, which means more of traditional television’s audience is available to you digitally.

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Digital Marketing Glossary

Online Display

Advertisements shown on a web page or mobile app. Ad formats include text, static, animated, video and social.

Programmatic Advertising

Advertising campaigns that are automatically deployed according to a set of rules applied by software and algorithms.

RTB (Real Time Bidding)

The practice of bidding on ad impressions the moment users arrive at a web page or mobile app based on targeting metrics including demographics, contextual information, or previous web behavior.

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5 Must Haves for a Successful Online Campaign Launch

1. Have a Privacy Policy

If you are going to ask for information from a prospect, make sure you have a proper Privacy Policy in place. This will tell the prospect what you intend to do with their information, what tracking you have in place on your website, and how to opt-out of being a prospect if they want too. Also, most Online Display Ad Exchanges will not run your ads if they lead to a landing page without a Privacy Policy.

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