COVID Changed Higher Education Overnight

How 5HD Helped a Titan of Graduate Education Adapt to the New Normal

COVID-19 brought monumental challenges to the higher education sector. As campuses and universities shut their doors and sent their communities home, a fervent need for exclusively digital communication quickly arose. Our client, the Harvard Graduate School of Education (HGSE), faced an uphill battle into unknown territory: online learning. Well versed in online learning, the 5HD team was not only immediately available, but also well-prepared to assist HGSE with pivoting their business model and successfully reaching their admissions goals for the upcoming academic year.

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Master the Marketing Funnel: How Scheduling Appointments Can Improve Conversion

Excited by the opportunities to fill the marketing funnel with new leads, marketing teams in considered purchase industries have spent the past decade exponentially enhancing their lead generation techniques. For many, this has meant significant lead growth, better looking KPIs, and lots of high fives in marketing meetings.

But if that avalanche of new leads is falling to a sales team that’s in any way under-staffed, under-funded, or under-trained, there can be major stresses around converting those leads into sales. 

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4 Reasons Online Video is a Must for Your Media Mix

1. What’s More Effective than a :30 second Video Ad? An Online Video Ad!

With online video you can target who sees your message. Traditional TV is great for reaching a wide audience efficiently, but wouldn’t it be better to show your commercial only to your target audience, limiting wasted impressions. Plus 1 in 4 Americans now watch video online1, which means more of traditional television’s audience is available to you digitally.

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