How 5HD Helped a Titan of Graduate Education Adapt to the New Normal
COVID-19 brought monumental challenges to the higher education sector. As campuses and universities shut their doors and sent their communities home, a fervent need for exclusively digital communication quickly arose. Our client, the Harvard Graduate School of Education (HGSE), faced an uphill battle into unknown territory: online learning. Well versed in online learning, the 5HD team was not only immediately available, but also well-prepared to assist HGSE with pivoting their business model and successfully reaching their admissions goals for the upcoming academic year.
As a part of our effort to support #BlackLivesMatter by listening, learning, and acting, our team at 5HD has gathered the following list of resources. We have found these books, blogs, stories, and websites useful. We hope you do too, and ask you to actively participate in the cause of justice.
At the beginning of Pride Month, rainbows 🌈 started showing up all over social media. And we’ll be honest, we asked ourselves whether we should be doing that too. LBGTQ rights are very close to home for us.
Regardless of whether any of the initials apply to us personally or to our friends or loved ones, we all should and can be good allies.
But what does that look like?
Excited by the opportunities to fill the marketing funnel with new leads, marketing teams in considered purchase industries have spent the past decade exponentially enhancing their lead generation techniques. For many, this has meant significant lead growth, better looking KPIs, and lots of high fives in marketing meetings.
But if that avalanche of new leads is falling to a sales team that’s in any way under-staffed, under-funded, or under-trained, there can be major stresses around converting those leads into sales.
Know Your Limits To Make Your Ads Count
Every social media channel has its limits, character limits that is, not to mention image sizes, resolution, and other requirements. Keep your Facebook ads compliant with our interactive Facebook Ad Specs Cheat Sheet or download our infographic to keep everything you need to know at your fingertips.
Six years after issuing our first programmatic insertion order and five years after investing in our own in-house platform, we’re still amazed by the number of marketers who either don’t utilize or don’t fully understand programmatic advertising.
1. What’s More Effective than a :30 second Video Ad? An Online Video Ad!
With online video you can target who sees your message. Traditional TV is great for reaching a wide audience efficiently, but wouldn’t it be better to show your commercial only to your target audience, limiting wasted impressions. Plus 1 in 4 Americans now watch video online1, which means more of traditional television’s audience is available to you digitally.