Category: Marketing & Advertising
5 Ways to Leverage Matched Audiences
The power of digital marketing is its ability to maximize the efficiency of marketing spend with highly-sophisticated targeting. Yet not enough marketers or agencies are taking advantage of the most efficient target, their own database.
Read MoreHow To Measure Marketing ROI
One of the longtime benefits of digital marketing is you can measure ROI from almost every angle. Are you sure your budget is being spent to its fullest? See our checklist to learn how you can make sure your campaigns are measuring up.
Read MoreDon’t Get Stuck in Groundhog Day – Online Advertising Needs Fresh Creative
Groundhog Day isn’t just the day Punxsutawney Phil tells us when Spring is coming. It’s also a great (in our opinion) 1993 comedy featuring Bill Murray as a weather reporter keeps reliving the same day over and over and over again until he gets things right. When it comes to online advertising, sometimes brands can […]
Read MoreClicks Don’t Matter….Post-View Conversions Do
At a recent marketing conference we gave a presentation about the emergence of Programmatic Advertising. During our introduction, we asked the group by a show of hands, how many people had clicked on a banner ad in the last 30 days. No one raised their hand, and that is exactly what we expected.
Read More6 Strategies to Lower Cost Per Click
Overall Graduate and Continuing Education keyword costs are going up, but there are strategies you or your search management partner can use to lower your Cost Per Click.
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