Verifying your website domain is simply good practice. With the arrival of Apple’s iOS 14 update, however, domain verification is now critical for Facebook advertisers.
In June of 2020, Apple made announcements at its Worldwide Developers Conference (WWDC) about product and policy changes coming in early 2021 that would affect the user data shared with advertisers. The update went live in September of 2020. However, advertisers are just starting to realize the impact that this update will have on their efforts.
We Were Lucky
Friday, March 13th was supposed to be a normal work-from-Starbucks day for me. As an agency principal and father of three, every once in a while it’s nice to have a hot mocha, strong wifi, and a crowd to disappear into where no one knows you or needs you.
Little did I know what was coming next.
How 5HD Helped a Titan of Graduate Education Adapt to the New Normal
COVID-19 brought monumental challenges to the higher education sector. As campuses and universities shut their doors and sent their communities home, a fervent need for exclusively digital communication quickly arose. Our client, the Harvard Graduate School of Education (HGSE), faced an uphill battle into unknown territory: online learning. Well versed in online learning, the 5HD team was not only immediately available, but also well-prepared to assist HGSE with pivoting their business model and successfully reaching their admissions goals for the upcoming academic year.
At the beginning of Pride Month, rainbows 🌈 started showing up all over social media. And we’ll be honest, we asked ourselves whether we should be doing that too. LBGTQ rights are very close to home for us.
Regardless of whether any of the initials apply to us personally or to our friends or loved ones, we all should and can be good allies.
But what does that look like?
Excited by the opportunities to fill the marketing funnel with new leads, marketing teams in considered purchase industries have spent the past decade exponentially enhancing their lead generation techniques. For many, this has meant significant lead growth, better looking KPIs, and lots of high fives in marketing meetings.
But if that avalanche of new leads is falling to a sales team that’s in any way under-staffed, under-funded, or under-trained, there can be major stresses around converting those leads into sales.
Get More from Your Database
The power of digital marketing is its ability to maximize the efficiency of your marketing spend through precise targeting. Yet not enough marketers or agencies take advantage of the most efficient target, their own database.
Current, past, or prospective customers are all significantly more likely to purchase than even the most finely targeted new audience. This is why re-targeting is so powerful: it targets prospects who’ve already indicated their interest by visiting certain pages of your website. Well, why not take that concept one step further?
Know Your Limits To Make Your Ads Count
Every social media channel has its limits, character limits that is, not to mention image sizes, resolution, and other requirements. Keep your Facebook ads compliant with our interactive Facebook Ad Specs Cheat Sheet or download our infographic to keep everything you need to know at your fingertips.