Homepage Featured Archives

COVID Changed Higher Education Overnight

by Bill Greider on February 22, 2021

How 5HD Helped a Titan of Graduate Education Adapt to the New Normal

COVID-19 brought monumental challenges to the higher education sector. As campuses and universities shut their doors and sent their communities home, a fervent need for exclusively digital communication quickly arose. Our client, the Harvard Graduate School of Education (HGSE), faced an uphill battle into unknown territory: online learning. Well versed in online learning, the 5HD team was not only immediately available, but also well-prepared to assist HGSE with pivoting their business model and successfully reaching their admissions goals for the upcoming academic year.

Black Lives Matter — Let’s Educate Ourselves

by Pat Riley on June 2, 2020

As a part of our effort to support #BlackLivesMatter by listening, learning, and acting, our team at 5HD has gathered the following list of resources. We have found these books, blogs, stories, and websites useful. We hope you do too, and ask you to actively participate in the cause of justice.

Beyond the Rainbow: How Our Social Strategy is Impacting Our Corporate Culture

by Libby Kozak on June 4, 2019

At the beginning of Pride Month, rainbows 🌈 started showing up all over social media. And we’ll be honest, we asked ourselves whether we should be doing that too. LBGTQ rights are very close to home for us.

Regardless of whether any of the initials apply to us personally or to our friends or loved ones, we all should and can be good allies.

But what does that look like?

Master the Marketing Funnel: How Scheduling Appointments Can Improve Conversion

by Ben Sandman on December 31, 2018 in marketing funnel

Excited by the opportunities to fill the marketing funnel with new leads, marketing teams in considered purchase industries have spent the past decade exponentially enhancing their lead generation techniques. For many, this has meant significant lead growth, better looking KPIs, and lots of high fives in marketing meetings.

But if that avalanche of new leads is falling to a sales team that’s in any way under-staffed, under-funded, or under-trained, there can be major stresses around converting those leads into sales.

5 Ways to Leverage Matched Audiences

by Pat Riley on November 27, 2018

Get More from Your Database

The power of digital marketing is its ability to maximize the efficiency of your marketing spend through precise targeting. Yet not enough marketers or agencies take advantage of the most efficient target, their own database.

Current, past, or prospective customers are all significantly more likely to purchase than even the most finely targeted new audience. This is why re-targeting is so powerful: it targets prospects who’ve already indicated their interest by visiting certain pages of your website. Well, why not take that concept one step further?

Facebook Ad Specs Cheat Sheet

by Ben Sandman on November 15, 2018

Know Your Limits To Make Your Ads Count

Every social media channel has its limits, character limits that is, not to mention image sizes, resolution, and other requirements. Keep your Facebook ads compliant with our interactive Facebook Ad Specs Cheat Sheet or download our infographic to keep everything you need to know at your fingertips.