Master the Marketing Funnel: How Scheduling Appointments Can Improve Conversion

Excited by the opportunities to fill the marketing funnel with new leads, marketing teams in considered purchase industries have spent the past decade exponentially enhancing their lead generation techniques. For many, this has meant significant lead growth, better looking KPIs, and lots of high fives in marketing meetings.

But if that avalanche of new leads is falling to a sales team that’s in any way under-staffed, under-funded, or under-trained, there can be major stresses around converting those leads into sales. 

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5 Ways to Leverage Matched Audiences

Get More from Your Database

The power of digital marketing is its ability to maximize the efficiency of your marketing spend through precise targeting. Yet not enough marketers or agencies take advantage of the most efficient target, their own database. 

Current, past, or prospective customers are all significantly more likely to purchase than even the most finely targeted new audience. This is why re-targeting is so powerful: it targets prospects who’ve already indicated their interest by visiting certain pages of your website. Well, why not take that concept one step further?

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