Online Display
Advertisements shown on a web page or mobile app. Ad formats include text, static, animated, video and social.
Programmatic Advertising
Advertising campaigns that are automatically deployed according to a set of rules applied by software and algorithms.
RTB (Real Time Bidding)
The practice of bidding on ad impressions the moment users arrive at a web page or mobile app based on targeting metrics including demographics, contextual information, or previous web behavior.