Higher education marketing can often be a challenge for some institutions. With certain trends lasting one week and others staying relevant for months, it is not always clear how your school can stand out from competitors.
As experts in higher ed marketing, we compiled a rundown of the marketing trends and recommendations on how you can enhance your strategy in the upcoming calendar year.
Social media is a complex beast, especially when trying to market your business or grow your brand. Connecting with the right audience and establishing your brand voice and style can sometimes feel like an uphill battle.
Growing your audience organically takes time, but here are five small steps you can take along the way to boost consistent growth and engagement.
Over the past few years, browser extensions, such as PayPal Honey, have become increasingly popular among consumers shopping on eCommerce websites. According to Business Insider research, businesses that prioritize rewards and loyalty programs in their marketing efforts are more likely to not only find but also retain customers in the current abundant online retail market.
Apple’s iOS 14 update is giving users the power to opt-out of data sharing. Here’s what advertisers need to do to limit the negative impact and keep campaigns performing to the highest level possible.
Verifying your website domain is simply good practice. With the arrival of Apple’s iOS 14 update, however, domain verification is now critical for Facebook advertisers.
In June of 2020, Apple made announcements at its Worldwide Developers Conference (WWDC) about product and policy changes coming in early 2021 that would affect the user data shared with advertisers. The update went live in September of 2020. However, advertisers are just starting to realize the impact that this update will have on their efforts.
We Were Lucky
Friday, March 13th was supposed to be a normal work-from-Starbucks day for me. As an agency principal and father of three, every once in a while it’s nice to have a hot mocha, strong wifi, and a crowd to disappear into where no one knows you or needs you.
Little did I know what was coming next.
Advertisements shown on a web page or mobile app. Ad formats include text, static, animated, video and social.
Advertising campaigns that are automatically deployed according to a set of rules applied by software and algorithms.
The practice of bidding on ad impressions the moment users arrive at a web page or mobile app based on targeting metrics including demographics, contextual information, or previous web behavior.
If you are going to ask for information from a prospect, make sure you have a proper Privacy Policy in place. This will tell the prospect what you intend to do with their information, what tracking you have in place on your website, and how to opt-out of being a prospect if they want too. Also, most Online Display Ad Exchanges will not run your ads if they lead to a landing page without a Privacy Policy.