Apple’s iOS 14 update is giving users the power to opt-out of data sharing. Here’s what advertisers need to do to limit the negative impact and keep campaigns performing to the highest level possible.
Verifying Your Facebook Domain
Verifying your website domain is simply good practice. With the arrival of Apple’s iOS 14 update, however, domain verification is now critical for Facebook advertisers.
Apple’s iOS 14 Operating System’s Effects on User Data
In June of 2020, Apple made announcements at its Worldwide Developers Conference (WWDC) about product and policy changes coming in early 2021 that would affect the user data shared with advertisers. The update went live in September of 2020. However, advertisers are just starting to realize the impact that this update will have on their efforts.
Keeping Your Team Together in a Time of COVID
We Were Lucky
Friday, March 13th was supposed to be a normal work-from-Starbucks day for me. As an agency principal and father of three, every once in a while it’s nice to have a hot mocha, strong wifi, and a crowd to disappear into where no one knows you or needs you.
Little did I know what was coming next.
Digital Marketing Glossary
Online Display
Advertisements shown on a web page or mobile app. Ad formats include text, static, animated, video and social.
Programmatic Advertising
Advertising campaigns that are automatically deployed according to a set of rules applied by software and algorithms.
RTB (Real Time Bidding)
The practice of bidding on ad impressions the moment users arrive at a web page or mobile app based on targeting metrics including demographics, contextual information, or previous web behavior.
5 Must Haves for a Successful Online Campaign Launch
1. Have a Privacy Policy
If you are going to ask for information from a prospect, make sure you have a proper Privacy Policy in place. This will tell the prospect what you intend to do with their information, what tracking you have in place on your website, and how to opt-out of being a prospect if they want too. Also, most Online Display Ad Exchanges will not run your ads if they lead to a landing page without a Privacy Policy.