5 Ways to Leverage Matched Audiences

Get More from Your Database

The power of digital marketing is its ability to maximize the efficiency of your marketing spend through precise targeting. Yet not enough marketers or agencies take advantage of the most efficient target, their own database. 

Current, past, or prospective customers are all significantly more likely to purchase than even the most finely targeted new audience. This is why re-targeting is so powerful: it targets prospects who’ve already indicated their interest by visiting certain pages of your website. Well, why not take that concept one step further?

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Don’t Get Stuck in Groundhog Day – Online Advertising Needs Fresh Creative

Groundhog Day isn’t just the day Punxsutawney Phil tells us when Spring is coming. It’s also a great (in our opinion) 1993 comedy featuring Bill Murray as a weather reporter keeps reliving the same day over and over and over again until he gets things right.

When it comes to online advertising, sometimes brands can get stuck in Groundhog Day. Are you showing the same ad over and over again? Is your creative, ahem, creative? Or just really repetitive?

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