Digital Marketing Glossary

Online Display

Advertisements shown on a web page or mobile app. Ad formats include text, static, animated, video and social.

Programmatic Advertising

Advertising campaigns that are automatically deployed according to a set of rules applied by software and algorithms.

RTB (Real Time Bidding)

The practice of bidding on ad impressions the moment users arrive at a web page or mobile app based on targeting metrics including demographics, contextual information, or previous web behavior.

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5 Must Haves for a Successful Online Campaign Launch

1. Have a Privacy Policy

If you are going to ask for information from a prospect, make sure you have a proper Privacy Policy in place. This will tell the prospect what you intend to do with their information, what tracking you have in place on your website, and how to opt-out of being a prospect if they want too. Also, most Online Display Ad Exchanges will not run your ads if they lead to a landing page without a Privacy Policy.

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