Excited by the opportunities to fill the marketing funnel with new leads, marketing teams in considered purchase industries have spent the past decade exponentially enhancing their lead generation techniques. For many, this has meant significant lead growth, better looking KPIs, and lots of high fives in marketing meetings.
But if that avalanche of new leads is falling to a sales team that’s in any way under-staffed, under-funded, or under-trained, there can be major stresses around converting those leads into sales.
Know Your Limits To Make Your Ads Count
Every social media channel has its limits, character limits that is, not to mention image sizes, resolution, and other requirements. Keep your Facebook ads compliant with our interactive Facebook Ad Specs Cheat Sheet or download our infographic to keep everything you need to know at your fingertips.
One of the longtime benefits of digital marketing is you can measure ROI from almost every angle.
Are you sure your budget is being spent to its fullest? See our checklist to learn how you can make sure your campaigns are measuring up.
Advertisements shown on a web page or mobile app. Ad formats include text, static, animated, video and social.
Advertising campaigns that are automatically deployed according to a set of rules applied by software and algorithms.
RTB (Real Time Bidding)
The practice of bidding on ad impressions the moment users arrive at a web page or mobile app based on targeting metrics including demographics, contextual information, or previous web behavior.