In June of 2020, Apple made announcements at its Worldwide Developers Conference (WWDC) about product and policy changes coming in early 2021 that would affect the user data shared with advertisers. The update went live in September of 2020. However, advertisers are just starting to realize the impact that this update will have on their efforts.
COVID Changed Higher Education Overnight
How 5HD Helped a Titan of Graduate Education Adapt to the New Normal
COVID-19 brought monumental challenges to the higher education sector. As campuses and universities shut their doors and sent their communities home, a fervent need for exclusively digital communication quickly arose. Our client, the Harvard Graduate School of Education (HGSE), faced an uphill battle into unknown territory: online learning. Well versed in online learning, the 5HD team was not only immediately available, but also well-prepared to assist HGSE with pivoting their business model and successfully reaching their admissions goals for the upcoming academic year.